{"product_id":"digital-skills-training","title":"Digital Business Skills Suite","description":"\u003cdiv class=\"product-detail-course-description-show\"\u003e\n\u003cp\u003eThis digital business skills suite is a course built from 27 bite-sized modules, designed for learners developing their digital marketing knowledge for business. Learn about social media, writing for websites, analytics and SEO.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-detail-course-description-show\"\u003e\n\u003cp\u003eBusinesses are now firmly planted in the digital age, with more people able to access the internet than ever before. It’s important to have a social media presence, a working website and associated analytics, but without any digital business objectives, can you truly measure the progress you are making?\u003c\/p\u003e\n\u003cp\u003eWith more customers available online than ever before, it is important that businesses recognise the importance of being active on social media, running social media campaigns, having effective and user-friendly websites, and being able to measure the effectiveness of their digital marketing campaigns.\u003c\/p\u003e\n\u003cp\u003eThis digital business skills suite is a course built from 27 bite-sized modules, designed for learners developing their digital marketing knowledge for business\u003c\/p\u003e\n\u003ch3\u003eWho should take this course?\u003c\/h3\u003e\n\u003cp\u003eThe digital business skills suite is aimed at those with little or no prior experience in digital business and marketing and who wish to develop their knowledge of how to use digital methods to market their business.\u003c\/p\u003e\n\u003cp\u003eThis includes training providers who deliver face to face training in digital skills who wish to offer a blended programme, individuals who wish to up-skill in using digital marketing techniques and businesses who wish to increase skills in-house in using digital marketing tools and technologies.\u003c\/p\u003e\n\u003ch3\u003eWhat does this course cover?\u003c\/h3\u003e\n\u003cp\u003eUpon completion of this training suite, learners will be able to implement digital marketing skills and strategies into writing for websites and social media campaigns, and begin to have an understanding of analytical data and how to measure the success of a digital marketing campaign.\u003c\/p\u003e\n\u003cp\u003eWith this online training, learners will be able to identify the popular social media platforms including Facebook, Twitter and LinkedIn, be able to describe what they can be used for, and understand how to implement a social media campaign. Learners will also understand the full benefits of a strong company website, will be able to write for the website and have a clear understanding of basic web design.\u003c\/p\u003e\n\u003ch3\u003eE-learning modules\u003c\/h3\u003e\n\u003cp\u003eThis e-learning suite is made up of the following modules:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntroduction to Social Media Tools\u003c\/li\u003e\n\u003cli\u003eIntroduction to Facebook for Business\u003c\/li\u003e\n\u003cli\u003eIntroduction to Twitter for Business\u003c\/li\u003e\n\u003cli\u003eIntroduction to LinkedIn for Business\u003c\/li\u003e\n\u003cli\u003eIntroduction to Social Media Management Tools\u003c\/li\u003e\n\u003cli\u003eImplementing a Facebook campaign for your business\u003c\/li\u003e\n\u003cli\u003eImplementing a Twitter campaign for your business\u003c\/li\u003e\n\u003cli\u003eImplementing a LinkedIn campaign for your business\u003c\/li\u003e\n\u003cli\u003eIntroduction to the use of websites for businesses\u003c\/li\u003e\n\u003cli\u003eWebsite design tools: advantages and disadvantages\u003c\/li\u003e\n\u003cli\u003eWebsite design basics\u003c\/li\u003e\n\u003cli\u003eWriting for your website\u003c\/li\u003e\n\u003cli\u003eMobile-friendly websites\u003c\/li\u003e\n\u003cli\u003eWebsite user experience and psychology\u003c\/li\u003e\n\u003cli\u003eHosting a website\u003c\/li\u003e\n\u003cli\u003eWebsite security\u003c\/li\u003e\n\u003cli\u003eIntroduction to and using digital marketing and analytics to drive business\u003c\/li\u003e\n\u003cli\u003eWhat is data analytics?\u003c\/li\u003e\n\u003cli\u003eOverview of SEO\u003c\/li\u003e\n\u003cli\u003eDeveloping digital business objectives\u003c\/li\u003e\n\u003cli\u003eAnalysing the success of a digital marketing campaign\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHaving completed this training, learners will be able to:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUnderstand the importance of social media for business\u003c\/li\u003e\n\u003cli\u003eRecognise what impact a social media campaign will have on your business and how to implement one\u003c\/li\u003e\n\u003cli\u003eBe able to understand key website aspects from design, writing web copy, SEO and data analytics, website hosting, and mobile-friendly websites\u003c\/li\u003e\n\u003cli\u003eDevelop business objectives and be able to look at how successful a digital marketing campaign has been.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Virtual College by Netex","offers":[{"title":"Self Printed Certificate","offer_id":50706944000347,"sku":"01-PPD-01-007","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/8990\/8059\/files\/Young-women-working-on-her-laptop.webp?v=1741687960","url":"https:\/\/shop.virtual-college.co.uk\/products\/digital-skills-training","provider":"Virtual College by Netex","version":"1.0","type":"link"}